According to the latest figures released by App Annie to coincide with the E3 conference, mobile gaming is continuing its rise, and is quickly establishing itself as the gaming option of choice for millions of people around the globe.

The report revealed that around 10% of the time spent on apps is now dedicated to gaming, which is incredibly impressive given that around half (49%) of all time spent on mobile phones consists of people being within apps.

And, what's more, mobile growth is showing absolutely no signs of slowing down. It is anticipated that by the end of 2021, mobile gaming will account for a staggering 60% of all spend on gaming. Not only that, but it is expected that the number of games that users play will increase from 5 to 8 in the next two years, while the number of hours gamers spend on their games is expected to increase by 10% year-on-year.

Why the increase?

The increased popularity of mobile gaming is down to three key factors:

1. Enhanced quality of devices

With mobile devices becoming more powerful they are able to handle games that are more detailed, more interactive and more engaging. 

2. Focus on different markets

There was a time when games were marketed at the same audience - mainly males under the age of 40. However, gaming has now evolved, and now males and females of all ages are being targeted by gaming companies.

3. Competitive prices

With console and PC games costing upwards of £50 per game, mobile gaming has been able to fill the 'affordable gaming' void. 

And, with mobile gaming becoming increasingly popular, its ability to provide positive influence is also growing. And this is especially true when it comes to promoting green and environmental issues.

The power of mobile gaming

Research carried out by Norwegian University of Science and Technology (NTNU) has found that there is an appetite for games to provide information and knowledge around green issues. However, the research found that if games are to pursue an environmental slant, they cannot be overly preachy, nor should the message come at the expense of gameplay.